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Microsoft Corporation (NASDAQ:MSFT) Takes A Swipe on Apple Inc. (NASDAQ:AAPL)’s Siri

Boston, MA 11/23/2014 (wallstreetpr) –  Microsoft Corporation (NASDAQ:MSFT) has taken a swipe at Apple Inc. (NASDAQ:AAPL)’s Siri, this time around alleging that the service has only become bigger just like iPhone 6 without the addition of new exciting features. Microsoft maintains that if a personal assistant is not able to tell someone what to do and when to do it then she is of no use, a swipe directed towards Apple’s Siri.

The Battle of Efficiency

In a video ad, Microsoft compares Cortana unique features with rhetorical questions on Siri whose outright answer is a mere big. Microsoft Corporation (NASDAQ:MSFT) argues that an efficient personal assistant is one that can answer all questions. Cortana argues that if an assistant can’t give reminders based on calls or texts, then it is of no use to be called assistant.

Microsoft Corporation (NASDAQ:MSFT) has in the recent past forged in its bid of embracing other hardware’s as it seeks to increase its market share across various platforms and devices. The company has already featured an iPad on its Sway app. A few days back, the company posted an ad on its Facebook Inc. (NASDAQ:FB) page, an image and a link to a video, which featured MacBook’s using Skype although it vehemently denied that it was an ad.

Improvements on Cortana

Microsoft Corporation (NASDAQ:MSFT) believes Cortana is the smarter of the two contrary to Apple’s belief that Siri is the better of the two. The company’s advertising team has already created a new ad that shows Nokia Lumia 830 running on Cortana doing things that Siri can’t do on Siri. Cortana remains the better of the two according to the ad as it can notify users the need to leave early based on traffic updates on the roads.

A number of people argue that Cortana is improving way faster than Apple’s Siri although it still faces stiff competition from Google Now. Although Cortana continues to offer some useful qualities, there is no doubt that Microsoft Corporation (NASDAQ:MSFT) is trying its levels best to impress viewers.


Microsoft Corporation (NASDAQ:MSFT) closed marginally above its 20-Day EMA of $47.77 in Friday’s trading session with RSI signaling that it is moving down. Going forward the stock has support near $47 and $42.5, A level from where it has bounced twice in the past.

Published by Duncan Oleinic

Duncan Oleinic is from New Yourk. After graduating with a degree in physics, he began his career as an analyst in a broking firm. Through this experience he was able to advance to the role of correspondent for a U.S based financial news provider, where he worked from 2001 to 2007. He subsequently joined a merchant banking firm as a financial analyst focused on valuing unlisted companies in the sub-continent. Over the course of his two years here, he performed valuations of several media companies which were later acquired by peers.

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