Microsoft Corporation (NASDAQ:MSFT) Introduces Its Online Store To Indian Customers Through Snapdeal

Microsoft Corporation (NASDAQ:MSFT) is venturing into the Indian market with the launch of its online store through Snapdeal.

Snapdeal is an Indian online platform that hosts online stores just like ecommerce giant, eBay Inc (NASDAQ:EBAY). The service has been a major success in the country, thus attracting the attention of major firms such as alibaba. Many clients in India use the platform to purchase a wide range of products including mobile devices, vehicles, and clothes.

Customers will be able to access Microsoft products such as Lumia smartphones and tablets, software and computers using the online store. The new service will make deliveries over more than 5000 towns and cities within the country.

Microsoft previously used the same strategy in 203 when it launched an online store on eBay in the United States. Additionally, the company launched an online store a year ago through Amazon India. Despite the recent moves to penetrate deeper into the Indian market, Microsoft already had an online presence in the country through its website.

The decision to approach Snapdeal for its services was highly influenced by success of the Indian e-commerce platform as well as its wide reach in the country. The approach makes it easier because it avoids using the long road where Microsoft would have to work hard to capture the attention of the local market. Snapdeal provides an already established highway that will allow the software and tech company to compete with other brands.

Snapdeal was established in 2010 as a dealsite but has since grown into a lucrative e-commerce business. The Indian based firm managed to obtain investments from other companies including eBay which managed to be the top investor with an investment worth $134 million.

The partnership is a great opportunity for Microsoft to rapidly expand sales in India. The country has been experiencing increased demand for mobile devices and thus the need for the tech firm to take advantage of the situation. Since the acquisition of Nokia, Microsoft Corporation (NASDAQ:MSFT) has been on a mission to strengthen its presence in both online and in physical stores.

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Published by Brendan Byrne

While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. You may contact Brendan via his email ( or his Google+ page (

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