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Microsoft Corporation (NASDAQ:MSFT) Introduces Dual-SIM Five-Inch Lumia 540, Priced At $150

Microsoft Corporation (NASDAQ:MSFT) has come up, with a new entry to its low-priced Smartphone range with the new Lumia 540 dual SIM. The latter comes with certain improvements on its predecessor the Lumia 535 dual SIM.

With the new offering, Microsoft has yet again increased the spectrum of price points and features in its lower-tier devices. The Smartphone’s OS is Windows 8.1 and has a five inch display. The Smartphone will start being available to the Middle East, Asia Pacific, India, and Italy this May at a retail price of $149. It is mainly targeted at the emerging markets.

Curiously timed release

The release is a bit odd as Microsoft just introduced the similarly priced and specced Lumia 535 dual SIM last November costing $140. It must be admitted that the 540 incorporates some improvements over its forerunner. The two smartphones have the same processor, display size, and memory. But the latest Smartphone has a larger battery, superior display resolution, and enhanced main camera.

The difference

Similar to the Lumia 535, the Lumia 540 is a 3G phone.As a result of a bigger battery, the standby period with the 540 dual SIM is 24 days while the period of the Lumia 535 dual SIM was 14 days. The phone comes in a range of colors including cyanide, white, orange and matte black. Interestingly the Lumia 535 has a broader range of colors. The device is specifically designed to be compatible with the soon to be released Windows 10.

With the new Smartphone, Microsoft Corporation (NASDAQ:MSFT) boasts of over 30 separate variants of Lumia Smartphone currently available. This has let down US based Windows Phone fans who were anticipating a brand new flagship.

Microsoft has assured of a fresh high-end Smartphone in 2015 running on QUALCOMM, Inc. (NASDAQ:QCOM)’s Snapdragon 810 processor. However, the firm informed The Verge in March 2015 that the Smartphone wouldn’t be introduced till little after Windows 10 is launched in the market.

Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email ([email protected]) or his Google+ page (https://plus.google.com/103338576216002376250).



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