Marine Drive Mobile (OTC: MDMC) rose an impressive 33% at the end of trading yesterday, once again suggesting that a further bounce back is imminent. The gain took the company to a meager $0.30, a far cry from the peak of $1.16 nearly three months ago. Still, such a gain, especially early on in the week, is a good sign that a stronger bounce back is just around the corner. However, the question remains on just how strong this bounce back will be.
Between July 23, 2012 and August 3, 2012, Marine Drive Mobile rose from $0.30 to $0.48. Interestingly, this two-week gain came on the heels of the successful golf tournament, the British Open. The tournament, the third major of the golf season, was won by long-time fan favorite Ernie Ells. The most interesting aspect of this event, however, is how it affected the social media universe. Facebook and Twitter were buzzing about the victory, “tweeting” and “liking” the fact that Ernie Ells had captured another major.
Wall Street PR reported a couple weeks ago that Marine Drive Mobile had experienced gains after the previous two major golf tournaments, and also experienced another impressive gain after the British Open. The company was and still is heavily involved in creating a presence on social media, especially Facebook and Twitter, suggesting that the golf tournaments and the subsequent buzz resulting from their completion directly affected the stock of the company. Indeed, the information surrounding social media and the stock market is still rather slim, a consequent of new technology and lack of experience, which means there is a potential for success (or failure).
Flash forward to the 33% bounce back Marine Drive Mobile felt yesterday. What else is happening at the end of this week, starting Thursday August 9, 2012? The final golf major of the year, the PGA Championships begins.
To gain a better perspective on just how strongly such events like these are affecting the company, consider the following press releases:
- July 31, 2012: Marine Drive Mobile announced that it had completed the initial integration of its Deal Management Software (DMS). This integration took place with TapIn Solutions. TapIn Solutions is a company that handles online technology that has to deal with the aspects of marketing golf courses.
- August 7, 2012: Marine Drive Mobile announced that it had added Tim Kane to its Advisory Board. Tim was previously the Vice President of New Verticals at Coupons, and has great expertise on how to market coupons accordingly.
Take a look at the two press releases above. The first one is more important than the second for a few reasons. For one, the fact that Marine Drive Mobile has combined with a company that has a platform that deals with golf course marketing is very important. It indicates that the management at Marine Drive Mobile knows what it is doing; to put it another way, it knows how much social media and the passing of golf tournaments affects its sale of coupons. The second announcement further shows the confidence the company is showing with its coupon platform (its knows that the platform works well).
So, is a larger bounce-back imminent for Marine Drive Mobile? Upon looking at the latest press releases, as well as looking at the past history of the company’s stock, one can aptly surmise that it is very likely the forth coming week will see the company rise to new heights. Unless, of course, people decide to go outside and stop tweeting.
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