Marine Drive Mobile (OTC: MDMC) ended trading today with a miraculous gain of 103%. This doubled the stock from $0.16 to $0.31. It was a nice bounce-back for a company that has experienced a near disastrous July. Since the previous high of $1.16 back on May 30, 2012, Marine Drive Mobile had fallen significantly. The company experienced a low of $0.15 on June 20, 2012.
Marine Drive Mobile is a San Francisco-based online coupon innovator. The company focuses on bringing simplicity and innovation to the online coupon industry. The main goal of the company, something that is continually iterated by CEO Brent Stafford, is to increasingly give businesses a free online advertising platform. This motto is most effectively realized (thus far) in the company’s online golf coupon platform, www.eTeeoff.com.
The most interesting aspect of Marine Drive Mobile is its heavy use of social media. On April 25, 2012, the company announced that it made significant strides in its social media effort. Furthermore, the company announced that it had reached over 7,000 followers overall across all utilized social media platforms. For a company that has all of its success invested in online coupons, using social media seems like a no-brainer. The ‘Twitter’ press release of April 25, 2012, had then-CEO Colin MacDonald indicating that the company was aiming to double its followers by the official start of summer.
Whether analysts like to admit it or not, the increasing power of social media is having an effect on the stock market. This should not surprise anyone. Public interest has always impacted the stock market. If the public suddenly becomes concerned about the potential of a stock, that stock generally falls; if they are hopeful, it rises. This was true before social media, before Facebook and Twitter became a relevant platform of and for public interest. Suddenly, the opportunity to use social media as an effective and efficient advertising platform is enormous, and it creates the question, “How is this affecting the stock market?”
Marine Drive Mobile is an interesting case-study when it comes to understanding the relationship between social media use and the volatile nature of the stock market. In other words, does the relationship make it more or less volatile? Consider a few dates from Marine Drive Mobile’s past:
- Between April 5, 2012 and April 10, 2012, the company raised a total of $0.20.
- Between June 15, 2012 and June 18, 2012, the company raised a total of $0.30.
To the average person, this kind of change is irrelevant. It happens all the time. The stock market is subject to irrational change. However, people are capricious. We are an emotional species. We react to things before we rationally think about them. If people are just as volatile as the stock market, it can often be hard to draw patterns between things that do not seem to have any correlation.
Look at those dates again. What else happened between those dates? In both cases, a major golf championship was played out. In April 2012, it was the Masters, and in June 2012, it was the US Open. Now consider the question about social media and the stock market. Marine Drive Mobile heavily uses social media, especially Twitter, and owns a golf coupon site. If major golf tournaments increase the talk of golf with social media, which it most certainly does, one would think this could also equate to an increased use of a golf coupon website. It makes logical sense. The more people talk about golf, the more they want to try golf and, consequently, the more they try and find the best deals to go play golf.
At the end of trading today, Marine Drive Mobile was up over 100%. Yesterday, the third major golf championship of the year, the British Open, came to a close. Is this coincidence, or is social media playing a bigger role with the stock market?
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