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LiveDeal Retreats After Soaring (LIVE)

LiveDeal (NASDAQ: LIVE) retreated 7% today, to a share price of $11.96. Despite today’s drop, the stock had surged higher each day since June 13, 2012, when the share price was $4.79. With 262,065 shares of stock exchanging hands today, LiveDeal’s volume remained well above its average of 90,132.

LiveDeal has produced an attractive stock chart in 2012. The total gain in share price is just below 200% (199.8% to be exact), despite today’s loss. LiveDeal’s stock has rallied over 100% this month, and the stock traded to its year-to-date highest closing price yesterday, at $12.86 per share.

LiveDeal provides local customer acquisition services for small businesses. The company operates in two segments: Directory Services and Direct Sales – Customer Acquisition Services.

LiveDeal, through its two primary wholly-owned subsidiaries, Velocity Marketing Concepts and Local Marketing Experts, provides businesses with the ability to extend their marketing reach to local customers through the Internet

Effective July 2010, LiveDeal’s yellow page directory service was rebranded to the InstantProfile product, and marketed under the company’s subsidiary, Velocity Marketing Concepts.

During the fiscal year ended September 30, 2010, the company’s internet advertising product package was discontinued, and all IAP customers were moved to InstantProfile. On December 1, 2010, it ceased all new sales under the new line of business.

LiveDeal’s InstantProfile:

LiveDeal’s InstantProfile, which is part of its InstantAgency suite of products, provides online subscription tools and services to broadcast information about a business to the Internet directories, search engine results, social media networks and points-of-interest databases. This enables its customers to distribute to sites such as Google, Yahoo, Bing, Facebook and Twitter, through its distribution network.

The company’s InstantProfile platform includes one location that manages business contact information through the syndication network to the search engines, directories and social media networks; broadcasting messages to the social media networks; conference call solutions, and electronic faxing solutions.

The company competes with Yahoo!, Google and Yellow Pages directory publishers, television, radio and print share advertising.

LiveDeal may be grabbing the attention of investors due to its recent performance, but oddly, the company has barely had a press release in 2012. Here are a couple of the few headlines found involving LiveDeal:

  • May 20, 2012: LiveDeal disclosed that its employment agreement with Lawrence Tomsic, its Chief Financial Officer, expired in accordance with its terms. The parties elected not to extend the employment relationship and amicably parted ways, the company said.
  • January 30, 2012: Isaac Capital Group, the private equity division of Isaac Organization, announced that it had acquired a stake in LiveDeal. LiveDeal had raised $2 million in equity, which demonstrated its compliance with NASDAQ’s minimum stockholders’ equity requirement of $2.5 million. The transaction closed on December 12, 2011.

Published by Fiona Gibson

Fiona is a finance graduate and an expert in analyzing market trends.

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