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LiveDeal Inc (NASDAQ:LIVE) Revamps

Boston, MA 01/17/2013 (wallstreetpr) – LiveDeal Inc (NASDAQ:LIVE), provides local customer acquisition services for small businesses. The company provides these businesses with to reach local, relevant customers through the Internet. It has a new leadership and a new model now, different from what it was when it started. The platform is inspired by Pinterest, mainly self-service driven deals platform for restaurants.

Launched in San Francisco

This week, the company launched the livedeal.com in San Francisco, The platform was launched in Los Angeles in the fourth quarter of 2013. The participating restaurants, will be able to control and curate their own customized offers on livedeal.com’s real-time “deal engine.” The customers will be transacting directly with the restaurants, eliminating LiveDeal Inc (NASDAQ:LIVE) as an intermediary in the sale. Jon Isaac, president and CEO of LiveDeal said that the launch in San Francisco was a major milestone for LiveDeal, which validates its new model. San Francisco, has the largest number of restaurants per capita in the U.S., this will help LiveDeal, grab a greater market share. He further stated that the company is getting a great response from the market.

Launch in Los Angeles

Last month, the company announced of its launch in the Los Angeles market. The livedeal.com platform was tested in Los Angeles for a couple of weeks and succeeded in signing up several participating locations as of the official launch. Jon Isaac, president and CEO of LiveDeal Inc (NASDAQ:LIVE) stated that the company received a remarkable response in San Diego, where 20% of the restaurants in the city participated. Further, he added his expectations of better than expected results in return visitors, and said that other large restaurant chains providing some exclusive deals which are not available anywhere else.

Differentiating factor

A couple of months back, a new restaurant deal site was launched in L.A. Livedeal. What differentiate LiveDeal Inc (NASDAQ:LIVE) from Groupon Inc (NASDAQ:GRPN) and various other deal sites is at LiveDeal there is no emails and nothing to buy ahead of time, instead customers need to go to the restaurant and show their digital coupon in order to avail the deal.

Published by Ruchi Gupta

Swati Goyal has over 6 years of experience in financial research & analysis domain. She has built financial models varying from consumer goods to banks. She has her articles published in leading dailies of the nation



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