The ‘link in bio’ popular service with over 16 million users, Linktree, is partnering with Paypal Holdings Inc (NASDAQ: PYPL) to expand its Commerce Links globally, recently launched for direct payment on Linktree. The Melbourne-based company announced that it could accept payments in over 200 countries where PayPal operates through transaction tools.
Commerce Links’ Features
Commerce Links, launched in March 2021, allows users to acquire payments without using a new browser or new tab but directly on their Linktree profile. Moreover, by the new integration, Linktree consumers can connect their PayPal accounts and receive payments from their money payers via a debit card, credit card, and PayPal. In addition to that, consumers can also access information about their transactions, payment conversion tax, and more. Moreover, the company said that the relevant data is available to assist creators in managing their presence in the digital form.
Alex Zaccaria’s Statement
Linktree co-founder and Chief Executive Officer Alex Zaccaria said that as the economy of the creator grows, they need new ways to collect payments and support from their audience with friction. Furthermore, he adds that they are excited to be partnering with PayPal to expand their solutions to the consumers globally and enable them to manage their digital presence.
Commerce Links offers two types of links for the creators to take payments from their customers and followers. A ‘Support Me Link’ lets users acquire payments and donations from their followers or visitors. And another ‘Request Links’ allows followers and customers to request goods and services from creators. Customers and followers can use Request Links directly from their Linktree account.
Linktree states its partnership with PayPal is the latest in a sequence of creator-focused efforts. Moreover, the collaboration announcement arrives days after the Melbourne-based company acquired Automated Music Link Aggregation Platform Songlink. Linktree is integrating Songlink/Odesli into its latest Music Link feature, which displays the same album or song across all streaming services to allow users to listen to content on their platform. In 2016, Alex Zaccaria started the company; however now competes with various links in bio companies, including Shorby, Linkin Bio. Linktree also announced that the funding of Series B the company raised $45 million.
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