LinkedIn Corp (NYSE:LNKD) Launches New Membership Bait

Boston, MA 05/23/2014 (wallstreetpr) – The $19 billion Internet professional networking company LinkedIn Corp (NYSE:LNKD) cannot afford to sleep. At least, when rivals like Twitter Inc (NYSE:TWTR), Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ:GOOG) are not showing signs of retiring to bed, as in, dropping their appetite for bigger revenue.

As much as LinkedIn prides itself of being a professionals’ network, it still has to pay attention to what its social media rivals are doing out there. In social networking, the name of the business is building a bigger user-base. In fact, investors are naturally attracted to Internet networking companies that are experiencing rapid growth in their user numbers.

Perhaps that explains why shareholders in Twitter Inc and Facebook Inc reacted different to the 1Q results from their respective companies. While Facebook remains the dominant force in the social media circles, its user numbers also showed significant improvement in 1Q. But the story was different for Twitter whose user-base showed a snail-paced growth.

With so much important being attached to user numbers that a stock rises or falls based on what they report about user metrics, LinkedIn Corp (NYSE:LNKD) just announced a tool that it hopes will boost its membership.

How You Rank

Playing into the human’s competitive instinct, LinkedIn Corp (NYSE:LNKD) launched “How You Rank,” a tool that shows members how their traffic ranks compared with colleagues. Naturally, people in social media and other networking platforms like to know how popular they are compared with friends or coworkers and LinkedIn’s “How You Rank” makes that possible. The tool also makes suggestions for members about how they can improve their rankings.

The tool is, of course, presented as bait that should pull more people to LinkedIn Corp (NYSE:LNKD) network.

So far encouraging

Although LinkedIn Corp (NYSE:LNKD)’s 1Q2014 performance showed encouraging improvement. It recently reported significant revenue growth across its three segments. The company generated a total of $472.2 million in 1Q revenue, an improvement of 46 percent over the same period a year earlier.

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Published by Fiona Gibson

Fiona is a finance graduate and an expert in analyzing market trends.

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