Boston, MA 10/16/2014 (wallstreetpr) – Chase Card Services, a unit of JPMorgan Chase & Co. (NYSE:JPM), disclosed that it has unveiled a fresh Chase Ultimate RewardSM web portal. It was developed to address the changing requirements of its cardholders. Besides, the company wanted to provide a more personalized experience to its customers.
According to a statement issued by JPMorgan Chase & Co. (NYSE:JPM), Chase and Mercator Advisory Group have conducted a survey recently. Significantly, 55% of the respondent felt that they use the credit card according to the rewards program attached to it. Another 35% of consumers ranked smart rewards program as a top priority ahead of other issues such as a credit line, interest rates and a selection of credit card that they wanted to use the most.
Therefore, JPMorgan Chase & Co. (NYSE:JPM) decided to revamp its website to include a fresh set of Ultimate Rewards digital experience. Chase believes that the fresh web portal would offer more personalized online experience thereby making rewards much easier to understand and access.
Features Of New Site
JPMorgan Chase & Co. (NYSE:JPM) said that the new site will have a personalized dashboard apart from online rewards action program indicating recent activity and accrued points. Besides, it would indicate accessible from internet powered gadgets such as tablets and smartphones.
The fresh site would also provide in-depth travel guide for destinations throughout the globe and its recommendations for restaurants, hotels and activities. Its engaged content would enable cardholders to ‘like’ reward offerings that would ultimately tailor the content of the site based on their ‘favorites’.
JPMorgan Chase & Co. (NYSE:JPM)’s President for Affluent/High Net Worth Card Business, Jennifer Roberts, said that it has to change its priorities in tune with customer needs. She said that reward incentives occupied a top priority among its cardholders. Since the economy continued to witness momentum resulting in increasing consumer confidence, it changed its website to reflect rewards redemption options for its cardholders besides a personalized experience in consistent with their lifestyle.