J.C. Penney Company, Inc. (NYSE:JCP) Assures To Add More OnlineShoppers After Improved Online Sales

Boston, MA, 11/22/2013 (wallstreetpr) – J.C. Penney Company,Inc (NYSE:JCP) finally sees a ray of hope for  its struggling e-commerce unit after its web sales recorded a growth of 24% in the third quarter.During the quarter earnings call, the company’s CEO Myron Ulman underlined the retailers’tremendous effort to woo web and store customers. Among the few steps which did well for the quarter are the new Walt Disney product offerings for kids and reintroducing updated customer loyalty programs.

For the period ending November 2, the company’s e-commerce sales moved up from $214 million in the same quarter previous year to $266 million. However, the e-commerce and retail analysts stressed that J.C. Penney Company,Inc (NYSE:JCP) has to still keep the momentum on to re-establish itself for the 2011 like.

Ullman added that the company is revamping its customer service for both online and in stores. Markedly, as per the data released by the StellaService, which measures the customer service satisfaction, has shown consistent performance of the company all through the year 2013. Penny has maintained an average of four to five days for completing orders.  The retailer achieved an average of about 4.8 days while keeping 89% of all deliveries within seven days or less. StellaService reported further remarkable performance by Penney’s customer service representatives as they replied 98% of all customer e-mails within 72 hours, among which 69% of them were answered in less than five hours. In a nutshell,the company’s overall operation has been above par among the other department stores.

But in spite of improved customer service, J.C. Penney Company,Inc (NYSE:JCP) has several other challenges lined up to be resolved to rebuild itself as a prospective retailer. The company’s other units didn’t perform well, leaving e-commerce division as the sole soft patch amid the gloomy earnings. In the meanwhile, Ulman has reinforced the company’s commitment to add more of its private labelled brands and focus to appeal female online shoppers, who form the core of its online shopping customers.

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Published by Ruchi Gupta

Swati Goyal has over 6 years of experience in financial research & analysis domain. She has built financial models varying from consumer goods to banks. She has her articles published in leading dailies of the nation

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