It is Raining Cats and Dogs on the Pazoo Website (PZOO)

Animals may not have the dexterity to manipulate a keyboard or the mental ability to choose what is best for them, but social media and ecommerce have literally gone to the dogs through Pazoo (OTC: PZOO), a social media site for animals and their owners. In a news release this morning, the company gave a glimpse into the traffic flow on its website, www.pazoo.com, since the launch of its national branding campaign. Based on current traffic, the company expects an increase of 1000% in unique visitors to the website compared to the number in August. The traffic for one week in September surpassed the number of visitors to the website for all of August. What does this mean for the bottom line? Traders will be looking for the answer to this question in the coming weeks.

Traders apparently could not decide whether to play fetch or rollover today. On the opening bell, the stock started virtually where it ended Friday afternoon. Share prices nudged a bit higher to retouch the annual high of $0.41 that was first established nearly a month ago. Before the first 30 minutes of the trading day had expired, shares also hit an intraday low when they traded for $0.30. After the stock rebounded, traders calmed down for the remainder of the day. Pazoo shares finished the afternoon with a loss of 4% to close at $0.36. Volume on the day exceeded 553,000 compared to a daily average of 89,000 shares.

The stock traded at annual low of $0.09 in the middle of July on one of the first days that shares began to actively trade. The stock climbed 455% over the next month to a new high of $0.41.

The last few weeks have been busy on the news front for the company.

Pazoo received some extra coverage last Friday when CEO David Cunic appeared on Money TV with host Donald Baillargeon. Cunic explained the company’s business model plus the company’s recent ad campaign and planned retail presence.

On September 11, 2012, Pazoo unveiled its line of Max line of health, wellness and nutraceutical products for distribution.

Shares of Pazoo became DTC eligible on September 5, 2012, which means transactions in the stock can be cleared electronically for faster settlement times.

At the end of August, Pazoo announced its expansion into Germany along with other international expansion plans for next year.

On the promotional front, PSLocks said the following about Pazoo in a market letter: “Web traffic is crucial to e-commerce sites such as PZOO as it goes hand in hand in revenue. With such a increase in traffic we could see record breaking sales numbers in the weeks and months to come.” Additional newsletters can be read on Stockreads.com.

Last Thursday, Financial News Media had this headline: “HOLLYWOOD ACTRESS AND COMEDIENNE SHEILA KAY BECOMES SPOKESWOMAN FOR PAZOO.” The promoter did not list receiving any compensation. A total of 35 promotions can be viewed on Stockpromoters.com.

On Twitter, @SmallCapUpdates talked about the German stock exchange listing Pazoo stock.

Through its website, Pazoo offers competitively priced products for pets and their owners. Pet owners can also gain information from industry experts and the pet industry regarding the health and wellness of their animals.

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Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email (alanmasterson@wallstreetpr.com) or his Google+ page (https://plus.google.com/103338576216002376250).