International Business Machines Corp. (NYSE:IBM)’s Aspera Powers Complex Workflows For WDR Mediagroup

Boston, MA 09/11/2014 (wallstreetpr) – International Business Machines Corp. (NYSE:IBM) announced that the German media company, WDR mediagroup has adopted its Aspera technology to manage sophisticated workflows. The technology will help WDRmg to upload more digital contents faster and more flexibly. The disclosure was made at the IBC 2014.

WDRmg is striving to meet the video streaming demand of its customers. Among other things the company is digitizing its old content for streaming services, and that, requires a media service provider that can meet the complex work involved in preparing both new and old content. The German media company found that capable media service providers in International Business Machines Corp. (NYSE:IBM). Through Aspera, IBM provides Big Data technology that helps customers to move data at extremely high speeds regardless of network conditions or the transfer distance.

Multiple data handling

As for the case of WDRmg, Aspera will help the company to achieve all of the above Big Data solutions and also increase its content processing and uploading by about 80%. Aspera will also help the German media service to deal with multiple file formats and process the same efficiently and seamlessly. So far WDRmg can already appreciate the power of Aspera Orchestrator, which has allowed integration of the existing systems with great efficiency and predictability.

WDRmg is the media arm of the German broadcaster, WDR. Among the old content that WDRmg is seeking to prepare for customer streaming are historical programming that stem from more than 40 years of broadcasting history. Most of that historical content originates in outdated formats that require complex processing. That is where International Business Machines Corp. (NYSE:IBM)’s Aspera comes to fill the gap.

IBM’s Aspera on the frontline

According to Arnd Kohrs, the sale director at Aspera, the technology helps media enterprises to shorten and automate their content production cycles. Beyond that, the technology also preserves the existing infrastructures and allows media companies like WDRmg to deliver their high-resolution content worldwide at great speeds without being bogged down by the usual distracters like transfer distance, network quality and file size.

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Published by Fiona Gibson

Fiona is a finance graduate and an expert in analyzing market trends.

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