International Business Machines Corp. (NYSE:IBM) has tied up in a mutually benefitting association with Facebook Inc (NASDAQ:FB), with a vision to offer an end-to-end well integrated platform. The customers can now easily get across adverts from Facebook, by using the combined data from IBM’s Marketing Cloud and Facebook. The former includes details pertaining to location, weather and earlier purchase history. Moreover, customers can easy access campaigns on Facebook and work towards replicating them elsewhere.
FB May Associate With IBM ThinkLab
A sizeable number of companies are already into the advertisement capabilities of Facebook. Jay Henderson, the emeritus director of IBM Commerce comment that FB is one the first, premier companies to join IBM’s proposed project ‘ThinkLab’. Together, the teammates from FB and IBM shall work together in harmony and harp on advertisers to create mutually benefiting campaigns, focused at customer experiences. Today, no other company has taken up this ad-sharing initiative. This is deemed to bring good profit and merit to consumers.
A Win-Win Partnership
This innovative partnership stands out as there is substantial customer analytics competencies and marketing cloud. IBM invested $24 billion solely in analytics. Journey Analytics is the latest investment innovation, which includes premier insurance companies, retailers and one of the large banks around. These analytics can be applied to enhance the outreach and improve upon the customer base. Improved precision shall drive relevant advertisements towards creating improved customer experience.
International Business Machines Corp. (NYSE:IBM) had commented that retailers could easily ascertain customers who show keenness in depicting long distance running. Thereafter, targeted deals shall be based harping on them, luring with the gears the customers would show interest in. The latest announcement has now reached all quarters. It has almost been a year that the company acquired Silverpop, a cloud marketing based company. Apparently, it appears that the deal has a great future ahead, and may sketch a collaborative success story on the global front.