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In The Gaming World, Sony Corp (ADR) (NYSE:SNE) Unsettles Rivals Zynga (ZNGA), Microsoft (MSFT)

Boston, MA 05/29/2014 (wallstreetpr) – The deft move by Sony Corp (ADR) (NYSE:SNE) to sponsor independent game developers appearing at the Tokyo Game Show’s Indie Game Arena flies in the face of rivals Microsoft Corporation (NASDAQ:MSFT) and Zynga Inc (NASDAQ:ZNGA).

Sony just made a move that brings it into the hearts of gamers and independent game developers. The company has announced that it will take care of the exhibition costs for all the independent game developers that will appear at the TGS’s Indie Game Arena in September.

The Indie Game Arena is an event that provides an opportunity for individual and corporate developers to showcase their original game ideas. Participating individual developer must have no more than $100,000 in annual sales. Corporate developers much have no more than $500,000 in annual sales.

The move by Sony Corp (ADR) (NYSE:SNE) to meet the financial cost of exhibiting at the high-profile games event once again reveals the company’s strong relationship with independent developers. In any case, Sony is known have programs aid at reaching out to startup developers that are not currently backed by any investor.

In 2009, the company launched Pub Fund program that extended financial support to independent game developers. The program was renewed in 2011 following its success during the initial phase. According to Sony’s VP of Developer and Publisher relations, Adam Boyes, independent developers are the heartbeat of the gaming industry.

Cost Of Sponsoring The Program

Sony will pay about $980 for each exhibitor at the TGS for the first four days of the event. It will pay about $320 for each developer on the last two days of the event during which the public will also be allowed into the Arena. The company has not yet disclosed the number of developers or teams of developers that have shown interest in its offer.

Unsettling The Rivals

Sony Corp (ADR) (NYSE:SNE)’s move to support independent game developers leaves a lot to be desired. The move somehow unsettles its competitors such as Microsoft Corporation (NASDAQ:MSFT) and Zynga Inc (NASDAQ:ZNGA) that also need to build a good reputation among independent developers to secure a bright future in the gaming industry.

Sony Corp (ADR) (NYSE:SNE) and Microsoft Corporation (NASDAQ:MSFT) recently introduced advanced version of their game consoles.

Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email ([email protected]) or his Google+ page (

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