Taiwanese Smartphone manufacturer HTC Corp is on the look for expanding in the Smartphone and tablet devices market to measure up against rival Samsung Electronics. The company is developing Widows OS based tablet devices to leverage its share in the saturated niche. The new product will be marketed in 12-inch and 7-inch versions and will also provide calling facility like a cell phone.
HTC has been producing Smartphones based on windows OS and Android platform both, alongside working as an original design manufacturer for telecom carriers on a contractual basis. Steve Ballmer , CEO Microsoft Inc.(NASDAQ:MSFT), aspires to grow from a minute 2.9% market share in the $63.2 billion market which is estimated to expand into $123.5 billion according to market researchers.
Launch of HTC’s latest innovation; a Widows RT based device using ARM Technology Inc.’s chipsets and its other version using chips from Intel Corporation (Nasdaq:INTC), have been delayed farther ahead to the third quarter of 2013 and the company may not be able to put up a fight against AAPL iPhone5 launched this year. However, the new 7 inch tablet device could be a potential challenger to iPad Mini, Kindle Fire Nexus 7 and the rest of the low end market.
In June, Microsoft Inc.(NASDAQ:MSFT) had declined HTC’s participation in its first phase of Microsoft Inc.(NASDAQ:MSFT)’s Windows RT device because it could not produce devices in marketable condition before the October release of Windows RT. However since Toshiba Corp. (6502) devices showed no quality prospects Microsoft Inc.(NASDAQ:MSFT) brought it back in the game plan.
HTC also dropped another idea of developing Windows 8 based tablets for devices using Intel Corporation (NASDAQ:INTC) because it would have to fetch a price of $1,000 to break even. Microsoft Inc.(NASDAQ:MSFT) will launch a similar product (Intel-based Surface tablet using Windows 8), next month which would be priced between $899 to $999.
The Smartphone market is currently dominated by devices based on platforms from Apple Inc. (AAPL) and Google Inc. (GOOG) while Microsoft Inc.(NASDAQ:MSFT)’s share has been on the decline. Industry analysts have been contending since long that Microsoft Inc.(NASDAQ:MSFT) product assortment lacks “breadth” and the company must pull off appealing offers like hardware devices with extended battery life and persuasive applications.
The shares of Microsoft Inc.(NASDAQ:MSFT) were down by 0.83% to close at $27.45. The shares of Intel Corporation (NASDAQ:INTC) were down by 1.26% to close at $20.76, shares of Apple Inc. (NASDAQ:AAPL) were down by 0.46% to close at $519.33, and Shares of Google Inc. (NASDAQ:GOOG) were down by 0.93% to close at $715.63.
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