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Hertz Global Holdings, Inc. (NYSE:HTZ) Partnered To Offer Combined Services For Golfers

Boston, MA 10/10/2014 (wallstreetpr) – Hertz Global Holdings, Inc. (NYSE:HTZ) announced that the company’s Hertz Portugal partnered with MyCaddyMaster (a golf club rental company) to offer combined services of rental packages for car and golf equipments.

The new offering will help the customers of Hertz Global Holdings, Inc. (NYSE:HTZ) as all the facilities are available under one roof, and no need to worry about additional baggage fees and lost of their luggage.

Associated hurdles for golfers

Golf is gradually gaining the popularity among Europeans. Around 1.3 million players from Europe are making their regular trip to enjoy their favorite game.

However, golfers witness difficulty while availing their services during the golf holiday in Europe. They need to order the clubs online and then wait for their hired car to drop them at the court from the airports and vice versa along with their heavy golf bag.

Moreover, airlines are now charging luggage fees of £60 to transport a set of golf clubs and the majority of them lost during the travel. Each year, approximately 25 million prices of luggage lost during the travel.

So, the demand to hire the golf equipment is high during the holiday and creates opportunities for the rental service providers as it eliminates the associated hurdles for customers.

Golf – Gaining popularity among European

Portugal voted as the number one destination for golf in the world as more than 350,000 golf players out of 6 million European golfers are flying to Portugal each year. Recently, out of 4.4 million European golfers, Britain comprises of 30%, 14% from Germany and 11% from Sweden. The popularity continues grow as most of the golfers (~57%) play only during the holiday.

So, the partnership between Hertz Global Holdings, Inc. (NYSE:HTZ) and MyCaddyMaster aims to address the associated problem of golfers during their golf holiday. MyCaddyMaster’s website will provide the rental services for Hertz’s cars along with the equipment. It will pre-book the cars at best price and create sufficient space to accommodate the booked golf clubs.

Published by Steve Hackney

Steve Hackney is a corporate finance professional with over 14 years of experience in cash management and investing. He earned a Bachelor of Science in Finance from Florida State University and holds a Certified Treasury Professional certification. Steve lives in Orlando, Florida with his family.

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