Golf, quite simply, is a massive industry. Conservatively speaking, 40 million people in the United States alone play somewhere in the (rather large and reasonably posh) neighborhood of half a billion rounds annually. The industry is often undervalued at $20 billion in green fees and membership dues alone.
Marine Drive Mobile (OTC: MDMC), a company that has been featured in recent weeks here, continues to grow like a chameleon’s tail. Not unlike the chameleon, it also seems to be whatever it wants, whenever it needs when it comes to e-marketing solutions.
In this case, it is best to think of Marine Drive as a perfect complement to those who want a free platform for deal-based business.
TapIn Solutions is all about golf marketing. It possess a truly one-of-a kind website design, along with 17 unique modules in its Content Management System (CMS), giving its golf customers a distinct advantage over the competition. Presently, TapIn is working with over 1000 golf course operators, providing them with invaluable marketing assistance focused on “the whale” of demographics – Rich White Men.
Today, Marine Drive Mobile announced the completion of a pilot program of 150 golf courses with TapIn and is expecting to bring on more as the pilot program progresses.
If Groupon excited you, get ready for Marine Drive Mobile.
Reed Thompson, President and CEO of TapIn Solutions, commented, “Working with Marine Drive Mobile’s team has been a breath of fresh air. Marine Drive’s technical team was able to seamlessly work with us to integrate their sophisticated software into our own. Through their patience and effort they exceeded my expectations and fully delivered on their product integration. We have already started to bring many of our golf course customers online with this technology and we will be aggressively attacking our entire client base to utilize this powerful customer loyalty/procurement performance tool.” Reed continued, “This concept is so compelling we see no reason why it wouldn’t be a big success. We are planning to implement a big push to all of our golf courses in our network and make them aware of this new feature. It really makes a lot of sense for our golf course management companies, and individual golf course properties to utilize this new technology, I mean, why wouldn’t you?”
Unlike Groupon, Marine Drive Mobile makes money.
Marine Drive Mobile closed trading on Monday at $0.24, opened at $0.26 today, and finished the 18 holes, times 150 golf courses and more to follow, at $0.32 for a gain of 33.3%. Marine Drive generally trades around 1.5 million shares each day, but was up to nearly 1.9 million at the end of today.
There is no saying where Marine Drive Mobile’s potential lies, but the rule book states you have to play it from here, or take a drop and a one-stroke penalty.
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