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Groupon Inc. (NASDAQ:GRPN) Planning to Make a Transition Into eCommerce

Boston, MA 02/26/2014 (wallstreetpr) – Groupon Inc. (NASDAQ:GRPN) is a company on a transition after reporting impressive fourth quarter results that beat consensus estimates. The company is now planning to venture more into Mobile eCommerce, as one of the avenues of boosting its revenue. Groupon Chief executive Officer has been forced to come out fighting, to defend the company’s move to engage in eCommerce an industry controlled by big giants such as Amazon.

Groupon Inc. (NASDAQ:GRPN) presented one of the most impressive guidance for the quarter in terms of revenue, as it expects to perform even better with its new eCommerce venture. The company expects total revenues to be between $710 and $760 million for the quarter after building a solid foundation in F2013.

Groupon to invest heavily in marketing

Groupon Inc. (NASDAQ:GRPN) plans to invest heavily in marketing as it strives to reach as many consumers as possible to strengthen its sales. The company plans to invest $45 million to build on the growth that was reported in the fourth quarter of F2013, the company also expects EBITDA earnings for F2014 to be slightly above those of F2013.

Consumer demand is at its all-time high with the company having sold 56 million groupons in the current quarter according to the company chief, this represents a record quarter in billings and revenue. The company is currently moving from its tradition email deals to the more expansive and growing mobile platform deals. The company mobile adoption worldwide currently stands at 50% which a major boost is considering the company size

Groupon Inc. (NASDAQ:GRPN) Chief Executive Officer maintains the company is not all out war with the industry giants such as Amazon but is only trying to dominate its more developed local commerce space

Groupon Inc. (NASDAQ:GRPN) was one of the heavy movers on Tuesday trading session as its shares moved by highs of 8.10% to close the day at $8.41 a share.

Published by Steve Hackney

Steve Hackney is a corporate finance professional with over 14 years of experience in cash management and investing. He earned a Bachelor of Science in Finance from Florida State University and holds a Certified Treasury Professional certification. Steve lives in Orlando, Florida with his family.

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