Boston, MA 07/10/2014 (wallstreetpr) – Groupon Inc (NASDAQ:GRPN) released an updated version of its app for clients on Windows Phone in an apparent move to improve user engagement and boost revenue.
The updated app adds a shopping cart that allows users to add goods on their cart as they continue with their shopping. The app also brings a “Nearby” tap on Windows Phone so that users can easily search for deals within the app. Furthermore, the Nearby app makes it simpler to find nearby deals.
The updates are part of the broader efforts by Groupon Inc (NASDAQ:GRPN) to make the platform more user-friendly so as to enhance shopping experience.
The company announced the new updates only capture non-Lumia smartphones. It plans to release a Lumia-exclusive version of the app.
Groupon Inc (NASDAQ:GRPN) offers a wide range of services that capture restaurant listing, fashion apparels and more. The company offers discounts up to 70 percent to its users in more than 500 cities in its database. The discounts and daily deals are available to Groupon desktop and mobile users. However, the company is aggressively transitioning to mobile by providing localized and personalized services.
Ending honeymoon with Expedia
The updates on Windows Phone came at a time when Groupon Inc (NASDAQ:GRPN) apparently dissolved its joint venture with online travel deals company Expedia Inc (NASDAQ:EXPE).
For three years, the companies co-branded travel deals under what was famously known as Groupon Gateways with Expedia. It appears the companies decided to dissolve the joint venture because they no longer needed each other.
According to Groupon Inc (NASDAQ:GRPN) officials, the company is already successful in promoting its own travel deals. The company site “hotel” has become one of the hot search terms on the platform both on the Web and mobile.
Growth targeted acquisitions
Towards its dream, Groupon Inc (NASDAQ:GRPN) has been on the market acquiring promising but smaller companies on the discount offering business. It purchased Ticket Monster in November for $260 million and followed that with Ideeli Inc for $43 million in January. In the latest move, the company acquired SanpSaves, a Canadian grocery coupon company that works with retailers such as Costco and Target.