Google (NASDAQ:GOOGL) Assistant Receives Enhanced Functionalities supporting Third-party Android Apps

Google (NASDAQ:GOOGL) has announced that its Google Voice Assistant can now carry out searches through popular apps available for Android smartphones.

Third-party apps supported by Google Assistant

The integration with third-party apps gives the voice assistant ability to carry out tasks such as starting runs, sending messages, and even browsing a shopping cart. Google voice assistant has been supporting the opening of apps; from today, users can now search within any app installed on their phone. For instance, you can ask Google Assistant to search for a particular product by opening Walmart or ordering food via Postmates. For those developers that will add support, the company has gone further with enhanced integration of Google Assistant to link directly out of pages and common tasks within an app.

Over the past, Google Assistant was only supporting third parties through limited customization. However, with the new functionality, Google Assistant can work directly with third-party apps installed on the phone. This is one way that Google is making Assistant powerful than competitors such as Amazon.com Inc.’s (NASDAQ:AMZN) Alexa and Apple Inc.’s (NASDAQ:AAPL) Siri. It could also be a way that Google is trying to make users search more by a voice, which will help understand the shopping trends of consumers.

Google Assistant supported by over 30 applications

For instance, with the enhancement, you can ask Google Assistant to pull up your Instagram profile page by saying, “Hey Google, My Instagram Profile,” or if you want your YouTube subscriptions, you can say £hey Google, YouTube subscriptions.” Another grandiose functionality supported is Nike’s Adapt sneakers, which you can use the Assistant to automatically lace-up.

For now, Google has rolled support for up to 30 applications for top Play Store apps. The apps include Instagram, Amazon, TikTok, Facebook, Postmates, Spotify, Walmart, Uber, Twitter, Etsy, Snapchat, and Discord. Most of the Google apps like Gmail, Maps, and YouTube have been included. The company said that more apps with personalized commands are on the way.

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Published by Lisa Ray

Lisa has a Bachelor of Arts in journalism from Purdue University and 3 years of experience in the publishing field.