Luxottica Group SpA (ADR) (NYSE:LUX), the eyewear company, which also produces Sunglass Hut and Oakley sunglasses, is crafting a new version of Google’s Glass. The firm’s chief executive said on Friday that it was in a deal with Google Inc (NASDAQ:GOOGL) to make its networked eyewear. The world would see a new version as reported by the Wall Street Journal.
Stoppage of Sales
Google ceased selling Glass at the onset of the year as it closed down the Glass Explorer program. The wearable experiment was shifted by the company from its Google X research lab to a unit presided by former Apple exec Tony Fadell. The latter was absorbed into Google as part of its Nest acquisition. Another head of the same unit is former fashion executive Ivy Ross. Google’s Glass page signals that its Glass for Work Program is alive.
Luxottica’s head stated that the firm’s work on version two of Google Glass is going on. However, he did not commit any date when it would be ready.
Luxottica’s Vian confirmed that that company’s wearables partnership with Intel Corporation (NASDAQ:INTC) is very much alive and a product is going to be released early next year. When Luxottica had just signed the deal with Intel it had announced plans to launch an initial product in 2015.
At the Vanguard of Competition
Luxottica is optimistic that its collaboration with Google and Intel will put it very much ahead in the race for networked eyewear putting it in a vantage position to capitalize when the world is ready for a new interface.
No one can predict how big this business will become in the future Vian told the investors. He further added that the company is very much aware that when the business takes off Luxottica will be in a leadership position far ahead of anybody else.
Google’s wearable headgear attracted criticism because of its exorbitant price, limited availability, relatively short battery life and making those being gazed at uncomfortable.
However, Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook pointed out that any future release of Glass would fail as the face is the wrong location for wearable technology.