Boston, MA 04/10/2013 (wallstreetpr) – Google Inc (NASDAQ:GOOG) (Closed: $777.65, Up by 0.36%) will be commencing high-speed internet access services in Austin, Texas. The speed of this service is ten times greater that of some other broadband services and expanding into various cities can help the company tap into this network. In 2011, prior to Austin, Kansas City, Kansas had got access to “Fiber” the Google service that includes television channels and internet access. Lee Leffingwell the mayor of Austin announced the launch of the new network. The world’s largest search engine has been looking for new avenues to enhance its network services.
This will help keep its customers glued to the internet as this is where a large part of its revenue comes in from. The company has been focusing in a big way on display marketing which is the latest buzz. In some cities, Google had also introduced services such as Wi-Fi Internet access. In 2011 it had said that close consideration will be given to launching these services in as many states and cities as possible. The company had also announced plans of offering free Wi-Fi to the Chelsea neighborhood in New York. In 2006, it had also begun hosting a charge-free wireless network in Mountain view, California where it is based.
As competition in the internet domain revs-up, it becomes increasingly important for companies to strategize differently and launch innovative products that will be useful to customers and beneficial to the company. People are gravitating towards mobile surfing and that is another space that Google has been focusing on.
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