Good Things for Blackberry Ltd (NASDAQ:BBRY) Somewhere In Indonesia

Boston, MA, 11/20/2013 (wallstreetpr) – Blackberry Ltd (NASDAQ:BBRY), now with $3.13 billion in market cap after steep fall from glory, has shelved plans for sell off and is now working on its rebound. The company is looking into the future with a new management unit in place and this is good news for BBRY enthusiast. The company is the pioneer smartphones manufacturer, yet it only ranks fourth in the smartphone market today. The going has been so hard that BBRY had to let go some of it engineers in employee layoff as efforts to keep the company afloat. Indeed, the company has shown a rare resilient since its woes began.

Attempts at BBRY rebound with introduction of Z10 and lately Z30 have fallen by the wayside, causing huge losses to the company in inventory write-off. Interestingly, there is a part of this world which is yet to disengage from BBRY and that place is Indonesia, one of the most populous countries in Asia. In Indonesia, BBRY holds the second position in terms of market share. And the amazing thing is that the potential of this market absorbing more smartphones is just too huge with present market share expected to gap up by no less than 10 before the year-end. This means that BBRY is still a force to recon with in the smartphone industry, or at least, the company cannot be written out just yet. Indonesia has about 4.5 million smartphone consumers. This market has witnessed a significant growth between March 2012 and 2013. With about 16% of the nation’s population having smartphones, the number is expected to hit 24% by the end of this year.

That Indonesia still ticks with BBRY may not be enough to plug the holes in the company’s books, however, it serves as a morale boost for the cornered Ontario, Waterloo-based phone maker. The company now has somewhere positive to start in its rebound efforts.

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Published by Ruchi Gupta

Swati Goyal has over 6 years of experience in financial research & analysis domain. She has built financial models varying from consumer goods to banks. She has her articles published in leading dailies of the nation

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