Glu Mobile Inc (NASDAQ:GLUU), which happens to one of the industry leaders when it comes to developing and publishing the free-to-play mobile games has today moved forward to make the much awaited announcement.
The top end provider broke the news today and it sparked a great wave of excitement across the divide after the concerned parties learned that indeed the company had gone ahead to unveil a major update to its title in partnership with award-winning chef, Gordon Ramsay.
Contrary to the norm with the other mobile games in the market, Gordon Ramsay has been highlighted as providing some significant creative direction and that of course shouldn’t hit anyone by surprise considering his wildly successful TV shows and restaurants.
There is a wild rush to actually embrace new changes as well as ideas which the company believes would help excite players globally. Players around the globe are much excited because they are now able to send and receive gifts, create and complete group goals for bigger rewards, share messages with other players around the world as well as share accomplishments. The evolution of the DASH franchise which according to sources is associated with quite deep social connectivity has facilitated this in a great way.
Restaurant DASH with Gordon Ramsay asides from featuring a new name has also pulled along with more enhanced graphics, updated world map navigation for players to enjoy as well as a streamlined user-interface.
Since unveiling globally in June 2016, this game has according to sources received an overwhelmingly positive player response and some of the company insiders reveal that it has continued to be a major contributor to the company’s broader DASH franchise as well as the overall bookings.
As such, sources report that indeed Glu has indicated further commitment to the title and that has of course through making an entry into a multi-year extension of the provider’s partnership with Chef Gordon Ramsay.
Glu’s President and CEO, Nick Earl while addressing a press conference said, “Restaurant DASH with Gordon Ramsay is an evergreen title for Glu that we remain committed to as we continue to see download and revenue potential. Chef Gordon Ramsay is a hands-on, committed partner and I couldn’t be more pleased to be extending our relationship with him.”