Headline aside, Global Gaming (OTC: GBGM) doesn’t offer opportunities for parents to have cameras shoved in their faces to explain their children’s efforts to seize world headlines, while shooting up classmates based on their “go to your room behaviors” and wearing anti-HALO III’s. Rather, based on an open letter from the CEO, Stephen Kern, Friday’s markets were shocked by an understanding of American smart phone use.
The understanding is this: nearly 85% of adults in the U.S. own cell phones; the majority of which send and receive text messages. SMS advertising is not only the focus of Global Gaming, but a requisite servitude to text-sending slaves, meaning all of us. Mobile advertising is the ultimate goal and dream of all advertising firms and this knowledge prompted a gain almost unheard of outside of OTC trading. The message – wait for it – is this: men like sports. And they like customized messages with updates on short-skirted female tennis players on clay. Stephen Kern, CEO of Global Gaming knows this. Mobile information and technology is not a trend, it’s a competitive advantage for those who know how to reach shorter and mobile-driven attention spans.
Apparently, millions don’t trust Bill Paxton and Helen Hunt. A tornado tearing down the street – even if it’s witnessed by many, doesn’t exist until it texts them with its intentions.
It’s shocking, yet, undeniable. Have a look at what they do, what they don’t do, and what they distract you with. This distraction simply means dollars for Global Gaming.
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