Stock Ticker

  • Loading stock data...

General Electric Company (NYSE:GE), QUALCOMM, Inc. (NASDAQ:QCOM) And Apple Inc. (NASDAQ:AAPL) Come Together

General Electric Company (NYSE:GE) has joined hands with QUALCOMM, Inc. (NASDAQ:QCOM) and Apple Inc. (NASDAQ:AAPL) for extending its light bulb technology to smart devices.

Qualcomm will aid GE in connecting with the smartphone users by providing customized coupons. GE spokesperson said that company would work with Qualcomm to devise a technology to provide commercial lighting for retail customers.

Jeff Bisberg, a global general manager for indoor location at GE Lighting, said that the GE and Qualcomm partnership made sense as devices need to use light for information gathering.

GE to aid HomeKit technology

Also, the collaboration with Apple will take the company a step forward with its dreams of being the number one lighting provider. As Apple gears up to launch its smart home HomeKit technology, GE will offer its LED platform to the tech giant.

In simple words, users can dial the color temperature of their bulbs and change the colors too, without the need of buying separate bulbs. The smartphones will be used as a remote control for the smart homes through this tie-up.

Collaboration to help GE

The special LED bulb will be made using the Align technology of GE that work to make automated lighting cycles that adjust to the time of day. The collaboration will also help GE maintain a strong hold in the consumer lighting industry and make it a top contender. The new bulbs will be available before the end of the year, but pricing and other details are yet to be given by the company.

General Electric Company (NYSE:GE) executive Beth Comstock stated that this technology is going to simplify the mechanism of controlling the lighting in the smart home and users will not have to struggle manually. Lighting will be paired with all other things like sensors, thermostats, door locks to enable one remote control and that too through the smartphones.

Apple is all set to launch HomeKit in a month or so and has already partnered with door locks company August, garage door makers Chamberlain and others, before this strategic tie-up with GE.

Published by Steve Hackney

Steve Hackney is a corporate finance professional with over 14 years of experience in cash management and investing. He earned a Bachelor of Science in Finance from Florida State University and holds a Certified Treasury Professional certification. Steve lives in Orlando, Florida with his family.

Recent Stories

Sponsored Content

Sign Up To Get Our Latest Stocks Alerts