Gauranteed English learning now available on your mobile!

mEducation leader Applied Mobile Labs (previously Voicetap) launches a voice and SMS based English learning product that guarantees English learning.

New Delhi, Feb1, 2013. – Applied Mobile Labs – a leader in the mEducation space in India today, and the winner of multiple national and international awards for its efforts in Mobile Education, launched “English on Mobile” – a unique voice and SMS based service that aims to solve the age old problem of spoken English in the country. Conceptualized and built at Applied Mobile Labs, the amazingly simple product has already generated significant interest in just 3 weeks of pilot done in Eastern UP and Gujarat. This is now a national launch, and the product will be available for commercial use. This is the first product from Applied Mobile Labs that is independent of any operator engagement.

Spoken English continues to be a fundamental problem for millions – be it students, housewives, graduates or government employees. This problem is even more acute in semi-urban and rural areas – where there is a significant deficiency of quality teachers. Others have tried to solve this problem – but success has been limited. Speaking about the product, Mrigank Tripathi, CEO & Founder of Applied Mobile Labs said, “Applied Mobile Labs works with Telecom operators such as Airtel and TataDOCOMO and has till date serviced over 5 Mn end users for their education requirements over mobile. Given our background, we understand the requirements, the pain points and what the end user looks for in a mobile education product, and have brought the full knowledge to bear in this product – making an intuitive product, packed with great content, at an affordable price – available on any mobile. The product has been in the making for over a year now – and has gone through significant research. Now, we guarantee that you will learn English if you complete the course. This is our first foray into the direct to customer market – and the results have been extremely encouraging.”

English on Mobile has 900 minutes of content created by 30 English experts with over 200 years of cumulative experience. Users can try the demo of English on Mobile by just giving a missed call to 09223405555 from your mobile phone. They can also purchase the product online at . The product is priced at a very nominal Rs. 800/- and includes 300 minutes of free usage for the end user. The system is intelligent enough to understand the level of understanding of the user and modulates itself accordingly. After purchasing the product all that a user needs to do is give a missed call to 09223405555 from a mobile handset and immediately receives an automated call where he can learn English with lessons ranging in levels from ‘Essential English’ to ‘Pronunciation’ to ‘English for Work’ along with daily SMS tips, interactive audio based tests, live practice and a chance to chat with LIVE counselors on call and on SMS through their own mobile handsets.

By allowing English to be learnt on personal mobile phones, the product surpasses all barriers of cost, infrastructure, medium and availability of time and opens up the language learning platform to a million people. It already has tie-ups that ensure a retail presence for the product in over 100,000 stores across India and intends to add more.

The product is now available for purchase online at It will also be available at various retail stores soon. For further information dial 09899121213.

About Applied Mobile Labs (AML):

AML is a leader in the mEducation space in India, and works with telecom operators, enterprises and end customers to deliver educational content onto their mobiles – through their proprietary platform. AML has been recognized nationally and internationally for its efforts in the education space. AML was amongst the top 5 in the mEducation category at the GSMA awards in Barcelona and also a finalist at the Mobile premier awards. AML has relations with over 100 content providers and its platform “Tutor on Mobile” is deployed at TataDOCOMO and Airtel where they manage multiple products and services for them. AML’s educational platform is in the process of getting deployed at other operators as well.

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Smriti Mehrotra

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Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing.