Fuse Science (DROP) Rallies Despite Market and Its Symbol

Fuse Science (OTC: DROP) continued its recent climb, gaining just under four cents or 12% during a time when equity markets generally swooned throughout the day after a promising opening.  Fuse Science stock opened unchanged from Friday’s closing price and never gave ground the remainder of the day.  The stock closed at 35 cents, which was also the high of the day. A little over one million shares exchanged hands, which is around the average for this spring. With about twenty minutes to go in the trading session, a 400,000 shares traded and the stock surged toward the closing high.

Over the last month, Fuse Science stock has crawled higher by about 15 cents or a percentage gain of 75%.  Since January, the stock has traded primarily in a range between 25 and 40 cents with a brief dip near 20 cents in May. The annual high was reached in December when the issue spiked to $1.25 on volume exceeding 10 million shares. The fifty-two week low came almost a year ago at a price of 4 cents.

Founded in 1985, the Miami-based company provides energy and body replenishment products. Fuse Science claims it has a more effective electrolyte and energy delivery system for individuals ranging from professional athletes to working mothers.

No current earnings announcements exist for the stock and no research analysts follow the stock.

Despite the lack of financial visibility, the company issued a spate of news releases over the last month or two.

  • May 22: Doctor and cyclist Dr. Terrence Kolb claims after three years of study that using Fuse Science’s EnerJel produces a 12% increase in power and a faster recovery time.
  • May 15: The company announced it added 200 independent pharmacists in south Florida to its EnerJel distribution network, Fuse Science also stated that response to the product has been very positive.
  • May 3: Fuse Science partners with the Mary Kline Basketball Classic, which features 50 of the best high school basketball players from the east coast. The game is an all-star fundraiser to fight cancer. EnerJel will be available to playing participants to enhance their performance.
  • April 20: EnerJel exceeds repeat purchase expectations. Fuse Science claims early users of EnerJel are repurchasing on a consistent 15 to 20 day cycle.
  • March 29: The company announces an agreement with Excel Sports Management to act as a marketing consultant for Fuse Science. The agency represents elite athletes in basketball, baseball, and golf.

Fuse Science currently does not have any direct competition.

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Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email (alanmasterson@wallstreetpr.com) or his Google+ page (https://plus.google.com/103338576216002376250).