Ford Motor Company (NYSE:F) has not seen the kind of sales enjoyed by its rivals. The American auto market has seen an uptick for the last five years and Ford has not benefited from it. The shared of General Motors Company (NYSE:GM) and Fiat-Chrysler Automobiles NV (NYSE:FCAU) gained while Ford’s shrank. F-150 is in high demand, and ford had to halt industrial production to upgrade the plants to aluminium fabrication.
The only market Ford’s sales increased in 2014 were in Britain where Ford Fiesta is the bestselling car. Ford also saw an increase in sales in China, but its market presence is much smaller compared to its rivals.
Industry analyst predict that Ford will report a 16% higher net income for the first three months of 2015 compared to the same period a year ago. Earnings per share are expected to rise to 27 cents from 25 cents and revenue is expected to be flat.
A Strong dollar is wiping out revenues of large American companies in the 1Q of the year. Last month GM reported $1.8 billion loss in revenue attributed to sales earned in foreign currencies. Ford is also expected to have a similar affair.
Ford Motor Company (NYSE:F) had a rough year in 2014. Firstly it had to stop the production of its popular F-150 to upgrade two American factories for the new body of F-150. This led to decline in sale of the bestselling vehicle. Secondly, low oil prices took the customers away from its SUV’s. and Thirdly, customers shifted to newer SUV versions of Ford and sedans of rivals.
The F-Series truck sales were up by 2.3% in the first quarter of the year. The F-Series deliveries now make up a third of Ford brand vehicles sales in the first quarter. This could mean that the consumers are embracing the aluminium F-150.