Ford Motor Company (NYSE: F) Experiences a Plunge in Ford F-series Sales

Ford Motor Company (NYSE: F) experienced a plunge in sales, especially in the sales of its Ford F-series pickups. This plunge is partly due to semiconductor shortages which have affected the company’s output. Moreover, the shortages have been an obstacle to Ford’s electric car venture.

The Ford-F series is the company’s most popular vehicle in the U.S, but its production is now reduced. While this looks bad for the company, Ford announced that sales have picked up since March. Another issue that has affected the automotive company is the Ukraine crisis which has made oil prices volatile and contributed to supply chain problems.

Ford has made changes to its vehicles 

Besides significantly impacting sales, the chip shortage has also led to the company temporarily or permanently removing features from its vehicles. For example, the 2022 Ford Bronco does not come with a paint protection film anymore. Unfortunately, the company will also remove the car’s factory navigation system.

People believe that the change in the 2022 Ford Bronco vehicles is due to shortages. However, unlike with other cars the company has made changes to, customers do not know when Ford will reinstall the feature.

In 2020, the CEO of Ford, Jim Farley, announced that he would reduce warranty costs by improving vehicle quality. Farley emphasized the issue again when the company detailed its reorganization strategy.

Josh Halliburton states that he will change Ford’s culture

Ford has shown dedication to the plan by hiring Josh Halliburton, the former Vice President of J.D. Halliburton, an expert on quality improvement. The new executive has stated that he will ensure the company takes accountability by encouraging its workers to work on quality. Ford is known for deflecting blame rather than accepting responsibility.

Halliburton said that he would change the culture at Ford. This announcement comes when the company receives more callbacks due to quality issues.

Ford has also released the Ford Ranger Raptor in the U.S. The company intends to launch the vehicle in Australia. However, the vehicles sent to Australia will be fewer. In addition, the company could see the car with a street performance tire option. However, the manufacturer has pointed out that adding this feature could make the production more complex and cost more funds.

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Published by Duncan Oleinic

Duncan Oleinic is from New Yourk. After graduating with a degree in physics, he began his career as an analyst in a broking firm. Through this experience he was able to advance to the role of correspondent for a U.S based financial news provider, where he worked from 2001 to 2007. He subsequently joined a merchant banking firm as a financial analyst focused on valuing unlisted companies in the sub-continent. Over the course of his two years here, he performed valuations of several media companies which were later acquired by peers.

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