Ford Motor Company (NYSE: F) experienced a plunge in sales, especially in the sales of its Ford F-series pickups. This plunge is partly due to semiconductor shortages which have affected the company’s output. Moreover, the shortages have been an obstacle to Ford’s electric car venture.
The Ford-F series is the company’s most popular vehicle in the U.S, but its production is now reduced. While this looks bad for the company, Ford announced that sales have picked up since March. Another issue that has affected the automotive company is the Ukraine crisis which has made oil prices volatile and contributed to supply chain problems.
Ford has made changes to its vehicles
Besides significantly impacting sales, the chip shortage has also led to the company temporarily or permanently removing features from its vehicles. For example, the 2022 Ford Bronco does not come with a paint protection film anymore. Unfortunately, the company will also remove the car’s factory navigation system.
People believe that the change in the 2022 Ford Bronco vehicles is due to shortages. However, unlike with other cars the company has made changes to, customers do not know when Ford will reinstall the feature.
In 2020, the CEO of Ford, Jim Farley, announced that he would reduce warranty costs by improving vehicle quality. Farley emphasized the issue again when the company detailed its reorganization strategy.
Josh Halliburton states that he will change Ford’s culture
Ford has shown dedication to the plan by hiring Josh Halliburton, the former Vice President of J.D. Halliburton, an expert on quality improvement. The new executive has stated that he will ensure the company takes accountability by encouraging its workers to work on quality. Ford is known for deflecting blame rather than accepting responsibility.
Halliburton said that he would change the culture at Ford. This announcement comes when the company receives more callbacks due to quality issues.
Ford has also released the Ford Ranger Raptor in the U.S. The company intends to launch the vehicle in Australia. However, the vehicles sent to Australia will be fewer. In addition, the company could see the car with a street performance tire option. However, the manufacturer has pointed out that adding this feature could make the production more complex and cost more funds.
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