Fitbit Inc (NYSE:FIT) a global leader in the provision of health services and fitness, has instituted changes to its senior leadership team. Fitbit Inc has also given updates on the recently announced plan its business to improve its business and return to profitability.
In the new changes, the company’s Vice President of Engineering Samir Kapoor has been promoted to President of Device Engineering. Samir will be reporting to Eric Friedman, the company’s co-founder and CTO. Samir has a wide experience in engineering management spanning to nearly 20 years. Before joining Fitbit, he worked for ten years at QUALCOMM, Inc. (NASDAQ:QCOM).
Samir will be in charge of facilitating the smooth integration between hardware, firmware and advanced R&D. This is aimed at speeding up Fitbit’s product innovation and development.
Jeff Devine has joined the company and will serve in the position of Executive Vice President of Operations. Jeff boosts of over 25 years of experience working with world’s best technology brands like Nokia Corp (ADR) (NYSE:NOK), Cisco Systems, Inc. (NASDAQ:CSCO) and Hewlett Packard Enterprise Co (NYSE:HPE). Jeff will be in charge of customer service, operations and general quality. He will be reporting to co-founder and CEO James Park.
In a statement, the company’s CEO and co-founder James Park said Samir and Jeff will be highly dependable owing to their experience. He said their new roles will help the company increase efficiency and speed of service delivery.
Two of the company’s executives, Tim Roberts, the immediate former Executive Vice President, Interactive and Woody Scal who has been the Officer Chief Business have exited the company.
Park said were valuable members of the team and pioneer employees of the company. He said Woody played a key role in transforming the company into a world-class brand and driving the company’s entry into digital health.
In a similar announcement, Fitbit says it plans forcus on two key areas: Enterprise Health and Consumer Health and Fitness. Consumer Health and Fitness will concentrate on entering new markets like the smartwatch category, delivering a streamlined set of health and fitness devices and offering premium software and services that offer more personalized and refined guidance and insights. Enterprise Health will help in seeking partnerships with employers, insurance companies, health systems and healthcare partners.