Facebook Inc (NASDAQ:FB) Weaves Plans To Drive Greater Revenues From Its Apps Strategically

Boston, MA 06/10/2014 (wallstreetpr) – Facebook Inc (NASDAQ:FB) has plans to add advertising to its photo-sharing app, Instagram in  Canada, Australia and the United Kingdom, in FY 2014. The company seeks to drive greater sales revenues from the mobile platform users.

Facebook Inc (NASDAQ:FB)’s Instagram has a wide consumer base in excess of 200 million members. The company seeks to make sumptuous markets off the international users, which constitutes most of the Instagram members. With quite a few mobile apps under FB’s disposition, viz. Messenger, Paper, Instagram and Whatsapp messenger, the company is prying on increasing its mobile sales by  a wider gamut in FY 2014-15.

An Facebook Inc (NASDAQ:FB) spokesperson retorted in excitement to Bloomberg that the advertisers have shared positive intent on the growing mobile sales businesses propagated and regulated by FB across its applications. The company expects to build on the current momentum and assured of warranting extensive care and consideration as FB rolls out its Instagram mobile ad endeavor across the global community.

David Marcus’ Inception A Strategic Move

Meanwhile, Facebook Inc (NASDAQ:FB)’s CEO, Mark Zuckerberg was successful in luring David Marcus, the PayPal President, in urging him to lead FB’s mobile messaging platform as the Vice President, Messaging-Products. Marcus has been working in PayPal little over the past 2 years; he took over as the CEO in 2012.

Marcus has a rich lineage of improving sales and outreach of PayPal during his tenure. He is deemed to lead the messaging division that handles 12 billion messaging activities, among 200 billion consumers, across the standalone Facebook Messenger mobile application platform. Anticipations are high from Marcus, and his inception to the team June 27, 2014 onward, would bolster FB’s plans to generate greater revenues from its mobile applications.

Unreasonable Payout

The social media giant Facebook Inc (NASDAQ:FB)’s board of directors and its CEO, Mark Zuckerberg have been slapped a lawsuit for receiving generous rewards of $150 million in stocks, quite unreasonably. Ernesto Espinoza filed this lawsuit in the Delaware Chancery Court.

The lawsuit claimed that the non-employee directors were awarded a whopping 25 million shares, individual awards of 2.5 million. Espinoza also claimed that Facebook Inc (NASDAQ:FB) paid its non-employee directors a net aggregate sum of $461,000 on average – 43% higher than typical payouts doled out by peer companies like The Walt Disney Company (NYSE:DIS) and Amazon.com, Inc. (NASDAQ:AMZN). The social-media tycoon’s spokesperson, Genevieve Grdina, retorted in an email that the lawsuit lacked merit and the company shall defend itself vigorously.

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Published by Steve Hackney

Steve Hackney is a corporate finance professional with over 14 years of experience in cash management and investing. He earned a Bachelor of Science in Finance from Florida State University and holds a Certified Treasury Professional certification. Steve lives in Orlando, Florida with his family.

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