Facebook, Inc (NASDAQ:FB) wants to embark on a program that will motivate content creators on its platform with perks. The latest change will enable content creators on the platform to earn revue from the creation of their short-form videos. The social media business made the pronouncement on Thursday, encouraging the creatives to take advantage of the lucrative opportunity.
Facebook speaks out through a blog
The company disclosed its recent move through one of its blogs, asserting that it was serious about the move to help content creators generate more money. It was a blog that broke down details about the company’s plan, and it seems like matters are finally improving for content creators.
Business rivalry takes the center-stage as the smaller tech-rivals continue making moves to enable them to stay at the top of their game. Reports show those rivals channeling efforts and resources towards attracting renowned social media personalities. Facebook wants to maintain its top position and be willing to do everything within its means to succeed.
Other companies are doing the same
Snapchat owner Snap Inc (NYSE:SNAP) has been hitting the headlines lately, and that is because of the strong efforts it has been making to remain relevant and build its brand. The business has been using about $1 million every day to pay the content creators who come up with the most exciting short viral videos. The content creators have been posting their videos on the company’s feature known as the Snapchat Spotlight.
Most of the leading companies seem to be embracing the latest trend, and Twitter Inc (NYSE:TWTR) might be following suit soon. The company recently pronounced plans to unveil the “Super Follows,” feature that would make it easy for users to charge followers for exclusive content.
Facebook to embrace consistency
Facebook is quite pleased about its latest move, outlining that it will stay true to its word. The company sees the move as quite empowering to the creative minds that will generate ad revenues from videos spanning about one minute. The shift is from videos lasting minutes to those spanning about one minute.
Facebook has also disclosed its plan to test ads that resemble stickers, adding that they could be revenue generation avenues for the content creators.