Boston, MA 11/27/2013 (wallstreetpr) – Facebook Inc (NASDAQ:FB) is expected to take the lion’s share of the projected $9.4 billion digital ad spending this holiday season. Compared to last year, this year’s spending is up 15%. Last year, Facebook Inc (NASDAQ:FB) earned 90% of the pie against Twitter Inc (NYSE:TWTR)’s 10%. However, this year is different as these leading social media platforms have upped their game in attracting advertisers and proving the quality of their services.
In terms of numbers, Facebook Inc (NASDAQ:FB) dwarfs its competitors. Its mobile presence is also huge and given that mobile platform is increasing becoming popular with advertisers, this give the social networking giant the much needed advantage against the competition.
In order to earn substantial incremental revenue this holiday season Facebook Inc (NASDAQ:FB) has launched various ad tools which allow marketers to stay connect with shoppers on the network as well as reach out to new potential customers. The tool allows marketers to deliver customized shopping deals and gifts to new and old customers. While FB may not be able to scoop the 90% stake of digital ad spending as it did last year, it is likely to claim more 70% stake while the newly publicly launched TWTR taking 30%.
Social ad dollar under threat
Facebook Inc (NASDAQ:FB) is the giant in social networking space boasting more than one billion users. But considering the gains which TWTR has made lately like the case of advertisers using the platform doubling, FB has to do more to ensure that its ad revenue is not trimmed by the rival. The fact that this rival has also launched a social TV on its platform is also another reason to scare FB. Basically this holiday season why not bring much of a disappointment for Facebook Inc (NASDAQ:FB), but going forward could be tricky for the Menlo Park company.
Facebook Inc (NASDAQ:FB) needs a deal that would bring social TV to its users so that it can bargain big for ad revenue.