Elena Ford Walks In As Ford VP Global Marketing; Ray Day VP-Group Communications

Boston, MA 02/15/2013 (wallstreetpr) – Elena Ford, the great, great granddaughter, of Henry Ford got promoted as the vice president of Ford Motors Company (NYSE:F). She will be the chief of the Global dealers and the consumer experience team according to the official statement of the company. She will be second in command to the company’s Global marketing head, Jim Farley.

Following the CEO Alan Mulally’s strategy the company is maintaining a close focus on creating a customer experience exceeding their expectations. The company disclosed last week that it will be investing as much as $750,000 to refurbish the dealers’ stores and showrooms. It has also launched a concierge service for the car shoppers and a test drive scheme that gives away dinner treat to any potential buyers.

Elena, 46 is the cousin sister of Bill Ford the current Executive chairman of the company. This is the first time that anyone from within the family of the company’s founder has been appointed as a Vice President since 1994 when Bill Ford took charge the head of the Commercial truck division. After that he also remained the CEO of the company between 2001 and 2006. Mulally took over after he vacated the office.

The Ford family owns 70.9 million Class-B shares of the automobile company. Bill Ford and Edsel Ford 64 are part of the board of directors.

Ray Day was also appointed as the group vice president for Communications.

The share of the Ford Motors Company (NYSE:F) were down by 0.38% and currently trading at $13.06.

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Published by Fiona Gibson

Fiona is a finance graduate and an expert in analyzing market trends.

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