Boston, MA 09/16/2014 (wallstreetpr) – Online auctioneer eBay Inc (NASDAQ:EBAY) subsidiary, eBay Enterprise, disclosed the launch of a new omni channel engagement suite, a Commerce Marketing Platform, enabling marketers to fuel and maximize one-to-one commerce at scale.
The company said that it has aligned with a leading decision management and predictive analytics software company, FICO, to design and build a platform combining both the companies know-how, a statement from eBay Inc (NASDAQ:EBAY) Enterprise said. It meant unparalleled technologies of commerce insights, demand generation delivery and intellectual property from eBay enterprise. On the other hand, FICO would lend its powerful analytics technology and products to maximize the importance and value of every individual customer’s buying activity.
eBay Inc (NASDAQ:EBAY) Enterprise said that the dynamic and integrated suite would allow retailers and brands to unlock the predictive data power to perform the most effective content primarily to the responsive customers by the channels’ combination.
The company said that its customer engagement engine combines customer database technologies with email to offer a fully integrated messaging engine using influential tools of analytical to establish and deploy to relevant, personalized content from all its addressable channels. Its affiliate engine would connect over 200,000 publishers to fuel online sales, mobile, social and in-store solutions.
Similarly, its display engine allows business to grow with personalized and timely display advertising throughout their shopping experience besides the complete customer lifestyle. Social engine is meant to target shopping cart discarder through social media display ads on any smart demises.
In the same way, there are other features such as loyalty engine, attribution engine, audience insights engine, optimization engine, and media planner. These features provide different benefits such as analytical models, highly actionable insights to improve media plan values, predicting the exact content and delivery moment.
eBay Inc (NASDAQ:EBAY) Enterprise Vice President and Chief Marketing Officer, Mark Kirschner, said that the combination of commerce analytics and insights would allow marketers to predict consumer behavior better than ever before besides maximizing return on investments through the campaigns life.
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