Boston, MA 10/07/2014 (wallstreetpr) – Curbside, which is a new entrant to the already crowded E- commerce sector, has tried to disrupt the market model developed over the past few years by the online majors. It has developed its e commerce platform on a mobile app which promises “same-day pickup” to local stores.
The start up which was formed on the basis of $9.5 million seed funding from angle investors attempts to connect consumers to nearby stores such as Target or Wal-Mart through its app. The app in turn intimates the consumer when the order is ready to be picked up in front of the store. The difference this app offers to consumers is to shop from the convenience of their smart phone and collect the products from the curb side, without having to get out of their cars.
Crowded Market Place
E-commerce portals across the globe are thinking outside the box in order to differentiate themselves from competition. In this context, most of the prominent players in the sector like Amazon.com, Inc. (NASDAQ:AMZN), eBay Inc (NASDAQ:EBAY) have been investing millions into R&D. Their goal has been to develop new technology like drones which will help them deliver customer orders on the same day.
Scouting For Retail Partners
The start up’s website lists Target as one of its key retail partners and has invited other retailers to partner with them. It advertises order fulfilment within 48 hours of placing the order. The service is currently available in select sections of the San Francisco Bay area. The firm envisions expanding its area of operations to cover entire U.S once it finalizes its operating model.
The start up founders are former Apple Inc. (NASDAQ:AAPL) employees. One of the founders is Mr. Jaron Waldman who had first put together tech firm Placebase. This was in turn bought out by Apple Inc. (NASDAQ:AAPL). Denis Laprise is the other co-founder. He too made his way into Apple Inc. (NASDAQ:AAPL) after it bought out his tech firm Poly9.
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