According to Wall Street Journal, Yelp Inc (NYSE:YELP) has decided to make itself available for grab after getting failed to improve earnings lately. Even though, the deal hasn’t been finalized yet, but the analysts have started coming up with their inputs as which company may look forward to buying it in the near future. Here are a few names that top the list–
Google Inc (NASDAQ:GOOGL): According to Brian Pitz, Analyst at Jefferies, Google-Yelp tie-up will make the most sense in the given circumstances. The review data of Yelp may be a good boost up for the Google Maps. Google can attract small advertisers if it has Yelp on its side. Moreover, everyone knows that Google expressed a lot of interest in acquiring Yelp before it announced IPO.
Facebook Inc (NASDAQ:FB): The social media giant has been doing everything possible for the last few years to attract small advertisers. The company is on a look out for lucrative opportunities, and Yelp can be an amazing opportunity for it to dig deeper in this field. The company has enough cash to buy Yelp and make its domestic portfolio base stronger than other competitors.
Amazon.com, Inc. (NASDAQ:AMZN): Yelp can be an excellent addition to Amazon’s local business community and help it generate higher demand for its clients. The online retail giant had recently revealed its intentions to grow in other business areas gradually. The company has already expanded in the household field into quite a few major markets and on a look out to explore another field as well. Yelp can be an excellent addition for Amazon and help it improve its offerings in the near future.
These three are major contenders to buy Yelp Inc in today’s time. Even though, no name has been finalized, but experts anticipate that it would be out of these three players.