Boston, MA 10/14/2013 (wallstreetpr) – CMCSA is one of the leading providers of information, entertainment, and communications products and services, having a presence in five different segments such as Cable Networks, Cable Communication, Filmed Entertainment, Broadcast Television, and Theme Parks. The company serves in cable communication segments and is spread across 39 states and in the District of Columbia.
Comcast Corp. is launching a trend on Twitter in order to allow its cable subscribers to gain access over The Voice and other television shows from a tweet. In addition to the benefits of watching a show at a click of button, it will also help the cable subscribers to schedule video recorders and set an alarm to watch the show sometime later as per the subscribers’ convenience.
The key reason to launch this feature is it to entice the user to watch more programs and help them to discover new technology or stuff that they might want to do when they are surfing on twitter. This would help the company to bring down the friction and barriers in moving from one site to another in order to discover what it actually means.
The benefit that CMCSA would get is the customer loyalty in terms of long term subscriber base resulting into stable revenue. In order to maintain predictable revenue, the company will need to keep adding value-added services that can entice customers to be with them for a longer period of time. The need for integrating value-added service is imminent in the current environment, as old pipeline services become a commodity over a period of time.
The product will be available on 11 of Comcast’s NBC Universal television networks. We believe that both the companies would help each other to expand the system to additional video distributors and websites. We are of the view that a constant change in services and modification of the product basket with innovative ideas would help the company to gain the market share and increase the customer loyalty.