Comcast Corporation (NASDAQ:CMCSA) is out to spoil the party for AT&T Inc. (NYSE:T) and Google Inc (NASDAQ:GOOGL) in the fastest Internet market. The company has announced offering of 2Gbps Internet speed for its customers first in Atlanta and later in California. Both Google Fiber and AT&T currently offer 1Gbps as their highest speeds.
Comcast Corporation (NASDAQ:CMCSA)’s 2Gbps Internet is called Gigabit Pro, and it is expected to launch in California in June, covering the San Francisco Bay Area and other locations in the state. At the moment, Comcast is withholding pricing details of Gigabit Pro service until it is launched.
Internet speed of 2Gbps is so fast that you can download an entire HD movie in just 12 seconds or 100 songs in amazingly short time of 2.4 seconds. Analysts have noted that Comcast is trying to offer Internet speeds that are truly competitive. Google and AT&T have been touting their 1Gbps as the fastest in the market, a claim that will have to change as Comcast opens another competition frontier.
California launch in June
Comcast Corporation (NASDAQ:CMCSA) will initially launch its superfast Gigabit Pro Internet in Atlanta next month followed by California in June, where the services is expected to first capture 3 million homes.
In addition to Gigabit Pro, Comcast is bringing a lower Internet service known as Extreme 250, which offers speeds of 250 Mbps. Extreme 250 is expected to launch in California in May, but its pricing details have been withheld.
Wider range to select
Comcast Corporation (NASDAQ:CMCSA) currently serves California customers with Internet speeds in the band of 50Mbps – 105Mbps. However, the company is hoping to allow customers to choose their Internet services from a larger list depending on their needs.
Gigabit Pro pricing holds the key
Pricing of the superfast Gigabit Pro Internet is expected to determine whether the service will appeal to customers or not. Google and AT&T will also be able to know how to respond to the 2Gbps challenge after they know the pricing detail.