China attacks Microsoft Corporation (NASDAQ:MSFT) post Apple Inc (NASDAQ:AAPL) win

Boston, MA 04/10/2013 (wallstreetpr) – China has a history of launching media-attacks on international companies that conduct business within their country. Microsoft Corporation (NASDAQ:MSFT) (Closed: $29.61, Up by 3.57%) is the latest to come within firing range of the sate-run media’s criticism. Last month Apple Inc (NASDAQ:AAPL) (Closed: $426.98, Up by 0.18%) had faced media ire. Microsoft currently offers a one year repair warranty for the entire notebook computers as well as its main parts. The demand put forth by China National Radio is that the device repair warranty should be a one-year one while the main parts of the product have a two-year warranty. Microsoft’s Beijing-based spokesperson said that she would not be able to make any immediate comment on the report.

Apology eked-out from company
Last month, Apple had come under a lot of flak from China Central Television, for similar iPhone guarantee issues. The Chief Executive Officer of Apple, Tim Cook had apologized to the China on behalf of Apple and had committed that the so-called faulty devices would be replaced and guarantees extended. The fact is that public opinion is used very deftly by political parties in China, to gain leverage for them and the people just seem to lap it up. The Apple criticism was followed by over a dozen articles being published in the People’s daily. This entire scenario is like a replay of the Apple situation and is a very worrisome development. China National Radio is trying to imitate what China Central Television did. The fact remains that the service provided by western companies is far superior to that which is provided by any Chinese company.

Companies fault?
A China national Radio reporter Pan Yi said that the radio station had investigated the issue after receiving complaints from customers that Microsoft’s after-sales policies were faulty. Pan said that this story was totally disconnected from the Apple one and that the issue lies in the fact that a large number of companies are not well-acquainted with the after sales policies that exist in China. The Surface tablets were launched by Microsoft in October. The company was trying to make headway into the market where customers had been waiting in vain for Apple to launch its latest products there. The latter had been concentrating on launching its products in western countries including the U.S.

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Published by Lisa Ray

Lisa has a Bachelor of Arts in journalism from Purdue University and 3 years of experience in the publishing field.