Starbucks (NASDAQ: SBUX) accepts the help from LivingSocial to increase popularity while market reports suggest that penny stock companies such as Chimera Energy (OTC: CHMR) and Pristine Solutions (OTC: PRTN) are named the most bankable stocks to trade in the OTC market based on their financial standing.
The markets are continually shifting. There are plenty of positive influences and negative pressures being applied to the market from all over the world. At the same point in time, consumer attention is also fickle and too prone to change. Companies are trying to maintain an edge over competitors both in the market as well as in the consumer world.
Starbucks & Consumer Attention
Starbucks is easily one of the most well known coffee shop chains in the consumer world today. It is in fact the largest and the premier. Its stock is trading at a somewhat impressive $50.87 on September 6, 2012, and is steadily climbing upward. Though its position in the stock market is quite secure as of right now, this does not mean that Starbucks has the attention and loyalty of consumers like it has had in years past. This is something that it will have to keep fighting for. To make its retail stores more attractive to customers, Starbucks has just partnered with the Groupon rival, LivingSocial.com.
In an effort to channelize the energies and attention of customers toward its stores, Starbucks and LivingSocial.com have come together to release half-price Starbucks gift cards. Anyone who has ever had a cup of Starbucks coffee will know that this is quite an offer because its coffee is priced at the higher end of the spectrum. In regards to this world famous company, any discount is worth noting―certainly one at 50%.
Upward Movement Predicted for Penny Stocks like Chimera Energy and Pristine Solutions
Individuals who are looking at trading in high volume penny stocks instead of buying shares of magnates such as Starbucks will be happy to find companies like Chimera Energy and Pristine Solutions at the top of their game. Pristine Solutions, trading at $0.261 per share, is currently well placed in the healthcare industry. This company holds rights to a patent pending, non-hormonal treatment drug for hot flashes in menopausal women. On the other hand, Chimera Energy, trading at $0.705 per share, is into acquiring, developing and selling licensed energy products and technologies. Its business is based on the shale oil boom that the country is experiencing, loving and capitalizing off of. It is one area of America’s economy that is doing well and it pays for itself unlike GM and almost every environmental company.
Both of these penny stocks are traded in high volumes in the over the counter markets. Considering the commercial space they occupy, they do not have to resort to discounts and gimmicks like Starbucks, but their solid financial statistics and the very nature of the OTC market are enough to keep them afloat. They are currently a couple of the most active stocks in the market and their future prospects are also positive. These two companies signal a “go ahead” for investors.