Boston, MA 10/09/2014 (wallstreetpr) – Cardtronics, Inc. (NASDAQ:CATM) disclosed that it was named as the sole services provider of ATM for Fresh & Easy. This would bring customers a suitable new choice of access for their bank and cash accounts.
Adds To Existing Fleet
The company said that the newly forged retailer alliance would add over 165 cash machines to its fleet of brand-able ATMs, its statement revealed. It would install and operate ATMs in all Fresh & Easy stores as part of a long-term alliance. The store operator has significant footprints in Las Vegas, Southern California, San Franciso and Phoenix.
Cardtronics, Inc. (NASDAQ:CATM) said that it was also provided with the expansion rights for Fresh & Easy’s future locations requirements. The company said that all ATMs in Fresh & Easy would participate in its Allpoint Network, which was the biggest network of surcharge-free with 55,000 ATMs in the U.S.
For Fresh & Easy stores, ATMs would provide immediate availability to banks and credit unions interested in lifting the awareness of brand. Its VP for Marketing, Mike Evans, said that Cardtronics’ ATMs addition was part of its vision to provide current trend of convenience to its customers.
The VP said that Fresh & Easy has repositioned its stores, as well as, brand. He said that the objective was the anyway, anytime, anywhere solution for its customers, who seek healthy, time-savings and affordable food. He has credited Cardtronics for bringing in fresh technology and believes that it was a perfect partner to provide easy cash access to its customers. These new ATMs would support the company in delivering on its promise to be there for its customers whenever they needed Fresh & Easy.
Cardtronics, Inc. (NASDAQ:CATM)’ President for North America Business Group, Rick Updyke, said that the company was focused on delivering traffic to retailers and also provided enhanced value to financial institutions. He said that both the companies were aligned to the concept of being there for customers.