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BlackBerry Ltd (NASDAQ:BBRY) Launches New BlackBerry Models In UAE and Malaysia

The leading smartphone maker, BlackBerry Ltd (NASDAQ:BBRY) has come out with its latest offerings in United Arab Emirates as well Malaysia. As per the reports, it has introduced Blackberry Classic smartphone in white color in Dubai and Blackberry Leap in Malaysia.

The Target Audience:

The latest in the Classic Series focuses on those users who like to be productive and effective all the time. As per the reports, the smartphone comes with a QWERTY keyboard and a swift processing speed. The company has decided to make available Blackberry Classic at the official store of the company in Dubai Mall and other prominent retail stores. The suggested price in Dubai is 1799 AED.

When it comes to Blackberry Leap, the company has made sure those business leaders, as well as young professionals like it from the core of their hearts. It’s a full touch base smartphone and equipped with a powerful and modern design. The smartphone can take care of productivity as well as security of data. The smartphone is equipped with some of the latest features and technologies such as-

  • BlackBerry’s latest operating system
  • Edge-to-edge five-inch HD display
  • BlackBerry 10.3.1 OS, and
  • A battery that lasts more than a day.

The smartphone has everything to keep users connected, hyperactive and productive round the clock. The company has decided to make available the smartphone from May 6, 2015 through 11street. Those customers who decide to pre-order the smartphone are likely to get-

  • BlackBerry leather phone pouch,
  • Premium cap, and
  • 11street shopping coupon worth RM150.

The company is excited about launching these twp smartphones in two different markets and anticipates that they will help it turn around the market situation. The past few years haven’t brought desired results for the company, which has caused it huge loss in the market share and insolvency. These latest smartphone launches in UAE and Malaysia can get things back on track once again.

Published by Fiona Gibson

Fiona is a finance graduate and an expert in analyzing market trends.

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