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BlackBerry Ltd (NASDAQ:BBRY) Is Slowly Adopting New Diversification Strategy For Achieving Its Future Existence

When it comes to security, BlackBerry Ltd (NASDAQ:BBRY) has been in the forefront in designing and providing it with the aim of ensuring that its customers are placed at a safe place as far as the risks of breach of security by other firms is concerned. The main aim behind building more security protocols is basically to ensure that BlackBerry devices are made secure hence increasing customer loyalty as well as integrity of product production.

Over the year, security issues have threatened to water down the profit base as well as the customer base of BlackBerry customers. Talking of security; it is a fact according to different analysts that lack of proper security measures of smartphones is what has plunged many companies into huge loses as well as huge debts in the past. With that, BlackBerry Inc. has designed software which would ensure that its devices could be used in accessing various platforms without the need to worry about security issues.

Better Placed Security Protocols on Devices and Platforms

The desire to uphold security features of its devices and platforms, the company has designed a BlackBerry Enterprise Server (BES) software for corporate e-mail deployments. With these security strategy, BlackBerry has managed to help different organizations to achieve high levels of security certifications. Some of the organizations which demanded such security protocols by BlackBerry Inc. include: U.S National Institute of Standards and Technology (NIST) and Communication Security Establishment (CSE).

Speculation on Future Steps of BlackBerry Limited

After its encounter with Qualcomm on security issues which revolved around patent rights and breach of agreement, speculations have it that BlackBerry Inc. might be tempted to invest more on its security software with the aim of ensuring long term sustainable profits.

Analysts, have expressed their arguments that since the Company has been in the business for a relatively long period of time, there are high chances that it will be well placed if it continues with the development of new security software for both its devices as well as for all those platforms which will be utilized by its devices and other products.

BlackBerry Inc. is best placed to compete with other software and mobile companies such as Samsung and Alcatel.

Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing. http://www.facebook.com/ben.rouss



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