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BlackBerry Ltd (NASDAQ:BBRY) Bets On BBM But Doubts Remain

Boston, MA 11/25/2013 (wallstreetpr) – BlackBerry Ltd (NASDAQ:BBRY) seems to be betting big on many things nowadays. It has bet that it’s new CEO John Chen will be able to turnaround the company. The company has offered the new CEO a base salary of $1 million, bonuses up to double the amount as well as stock options. These can amount to almost $85 million. The second bet is that its popular messaging services BBM will be able to lift the company’s revenues to sustainable levels. The company is so confident that it is not accepting any buyback offers.

Doubts have been surfacing about the company’s future revenue streams. Blackberry is unable to offer a definite business plan to investors also. This turned out to be the main reason behind Alberta Investment Corp (AIMCo), one of Canada’s biggest pension funds refusal to consider a potential buyout.

BlackBerry Ltd (NASDAQ:BBRY)’s BBM application has been the envy of all smartphone manufacturers as well as users. The company has rolled out the instant messaging services apps for both Android and iOS platforms and it has already been downloaded millions of times since its launch. The apps was downloaded by more than 10 million people within 24 hours of its launch. The question that remains is: how is Blackberry going to monetize this application? Currently the application is available for free and the company has indivcated that it does not intend to charge for its usage.

One indication that is emerging is in its acquisition of Scroon in May, its lone acquisition this year. Scroon handles social media accounts for many clients. Analysts assume that BlackBerry Ltd (NASDAQ:BBRY) will be adding several channels to its BBM service which will work as themed chat rooms. The company will be streaming advertisements or sponsored posts on these chat rooms. The company has also indicated that it will focus on business customers more, indicating that it may be thinking of offering special packages to large organizations.

Investors will be looking forward to more positive and concrete news from BlackBerry Ltd (NASDAQ:BBRY).

Published by Lisa Ray

Lisa has a Bachelor of Arts in journalism from Purdue University and 3 years of experience in the publishing field.

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