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Beyond Meat Using Climate Change As A Marketing Tool For Plant-Based Meat Alternatives

With growing concerns regarding climate change, companies such as Beyond Meat are increasingly targeting beef as a climate-damaging food. Beyond Meat and Impossible Foods are basing the marketing of their products on the fight against climate change.

Plant-based meat alternatives contribute to less climate change

The companies that produce plant-based meat substitutes are using the environmental benefits of stopping beef consumption as a tool to market the alternatives. This has drawn skepticism from researchers who believe plant diets are healthier and emit less carbon compared to processed plant products.

According to the United Nations Food and Agriculture Organisation, animal agriculture contributes to 14.5% of global greenhouse gases. A huge proportion of this carbon footprint around 65% comes from dairy and beef cattle emissions. Environmental scientists have warned that unless humans change land utilization and ways of producing meat then climate change is likely to result in an international food crisis.

The plant-based meat alternative companies may boast of various environmental benefits of their products but researchers think otherwise. They indicate that unprocessed plant=based diets are better than eating processed meat alternatives.

Beyond Meat and Impossible Food source their proteins for production of meatless meats from different foods. For instance, Beyond Meat sources its proteins from peas while Impossible Foods gets theirs from genetically modified soy.

Consume more plant-based diets instead of processed plant-based alternatives

Environmental researcher Marco Springmann indicates that these companies may be providing alternative sources of meat but that is not enough to limit climate change. He says that although the processed plant-based meat alternatives do half the carbon footprint, they are nonetheless 5 times more of a footprint compared to bean patty. He says that although the companies are heading towards the reduction of carbon footprint saying that is the most climate-friendly thing is a false assertion.

People are becoming aware of the effects of climate change and more are growingly changing their consumption to plant-based diets. The products from these companies target people seeking to consume less beef. More stores and restaurants have partnered with these companies in a bid to enhance environmental sustainability.

Published by Ruchi Gupta

Swati Goyal has over 6 years of experience in financial research & analysis domain. She has built financial models varying from consumer goods to banks. She has her articles published in leading dailies of the nation

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