Augme Technologies’ (OTC: AUGT) stock activity saw some gains today after the company released the results of its latest survey. It is hard to tell if the two events are connected, but the company is no doubt excited either way. Augme Technologies’ subsidiary, Hipcricket, which focuses on mobile marketing and advertising, conducted a survey of cell phone users and found that 46% of them had viewed an ad on their mobile phone and 64% had made a purchase because of mobile advertising. What is even more shocking is that 74% of survey respondents stated that their favorite brands have not advertised on their cell phone yet. This shows a missed opportunity for top brands that have not yet focused on mobile advertising.
The research was also broken by age, gender and income. Men were more likely to respond to mobile advertising, while women expressed more interest in mobile coupons. Those in the 35-44 age range were more interested in coupons and offers. Those with a household of more than $75,000 were more likely to engage in mobile advertising.
Augme Technologies, headquartered in New York City, is a market leader in the mobile market. It has implemented more than 200,000 media campaigns for clients, including top brands such as Macy’s, Clear Channel and Nestle. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. Besides Hipcricket, the company also acquired the assets of JAGTAG and licenses the digital broadcast platform BOOMBOX.
After closing at $1.70 Friday night, the stock opened at $1.72. It dropped down to $1.70 and increased to a closing price of $1.79, posting a gain of $0.09, or 5.2%. Although still far from its 52-week high of $3.62, Augme Technologies’ stock has made some small gains in the past week. After much up-and-down activity, the stock price was at $1.57 on July 24, 2012, and has been climbing up the stock charts steadily since then, posting an overall increase of 14%. The stock was as low as $1.25 on December 14, 2011.
Volume was slightly above average. Compared to the average daily volume of 181,631, today’s volume exceeded that by nearly 17,000 shares. Volume was still down compared to Friday, when just under 413,000 shares were traded. Volume reached its 52-week high on November 10, 2011, when more than 2.2 million shares were traded. Volume exceeded 1.8 million shares on November 15, 2011, and 1.1 million on June 5, 2012.
Penny stock newsletters have not heavily promoted Augme Technologies. However, the company does seem to have a lot going for it. With almost everyone using a cell phone nowadays, the mobile market is bound to increase. It will be interesting to see how well the company’s stock fares in the coming days.
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