Augme Technologies Drops Alongside Facebook

Facebook stock (NASDAQ: FB) dropped 2.2% today to a share value of $28.19 while Augme Technologies (OTC: AUGT) dropped a similar amount — 1.9% — after a volatile day of trading on the over-the-counter market. There hasn’t been enough trading history for Facebook in order for analysts to gather enough potent technical signals.

Augme Technologies’ stock shares had a promising start during today’s market trading. It seemed like the stock would continue its upward trend from last Friday when the stock closed at $2.15. However, the stock failed to hold its gains and fell slightly by the close of trading.

Augme Technologies has had an overall positive stock performance since the beginning of 2012, with a total gain of over 52% year-to-date. The stock had its largest gain in January and has been performing solidly since February.

Augme Technologies is a company that offers mobile marketing and diverse strategic services. Many health care brands and prominent consumers acquire services from Augme. Augme is consistently allowing and guiding numerous media agencies, organizations, and business groups to enhance customer services and handle recent technological constraints in order to grow and collect revenues.

On April 11th, one of the leading food and cereal producers, Kellogg Company (NYSE: K), stated that they are employing Augme’s AD LIFE™ mobile platform in order to hold customers with maximum reliability and adequate content through mobile devices. Larry Bruck, Senior Vice President of Kellogg Company stated that rapid growth in mobile phone usage and consumer demands motivated them to acquire Augme’s mobile marketing services that have influenced their overall mobile strategy for all higher-end brands.

Augme additionally declared a business association with BBB Mobile Giving Foundation on April 18th. According to Hipcricket, Augme‘s leading advertising and marketing subsidiary, this association will result in the enhancement of capabilities for its altruistic and non-profit strategies. Hipcricket has further introduced AD SERVE’s new version. This recent integration of AD SERVE to AD LIFE was declared on May 11th, and augments Augme’s AD LIFE platform to assist marketers in building as well as controlling their mobile advertising campaigns for consumers across all major brands.

Augme Technologies has decided to make a consistent investment in its development strategies in 2013. This speculation is intended to support Augme’s sales and customer service. It will further strengthen its AD LIFE platform’s capabilities and develop its business enterprise channel.

Broad U.S. stocks continue to suffer mild-to-severe losses due to developments in Europe. Volatility is still the theme of today’s stock market. Many investors are looking for alternatives after failing to gain from the social media sector. While we wonder where Facebook stock will go from here, it may not be a bad idea to take a closer look at active stocks in the over-the-counter market like Augme Technologies.

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Published by Fiona Gibson

Fiona is a finance graduate and an expert in analyzing market trends.